Sicurcond VR Showroom
Sicurcond Srl
Dedicated technicians and condominium administrators
Project TypeVirtual Reality
ScopeRetail
An interactive showroom to actively discover the functioning and advantages of two of Sicurcond's main products: hydroactive resins and Polyurea waterproofing.
Presenting the features and strengths of Sicurcond services through innovative and engaging storytelling.
A Virtual Reality showroom in which to actively test, through gamification techniques, the advantages of Sicurcond services in solving specific problems.
The project
In collaboration with Sicurcond Srl, a leading company in the building sector known for its high-quality condominium services, an interactive VR showroom has been created to showcase two of its key offerings: hydroactive resins and polyurea waterproofing.
Through this VR experience, potential clients can actively explore the advantages of these products and see firsthand why Sicurcond is a trusted partner for condominium management. Initially designed for trade shows, the VR experience draws attention and engages audiences, providing impactful and immediate communication. It’s also available for business meetings at Sicurcond's headquarters and on-site.
Inside the experience
For Sicurcond, two interactive virtual reality experiences have been developed to showcase the advantages of their key products: hydroactive resins and polyurea waterproofing. By wearing a VR headset, users enter the virtual showroom and can choose which product to explore. In the hydroactive resin experience, their task is to resolve a leak on a condominium wall; in the polyurea waterproofing simulation, they’ll need to address water accumulation and repair a damaged bituminous membrane.
The experience begins by showing users what could happen over time if the issue goes unaddressed, emphasizing the importance of timely, specialized intervention. Then, the Sicurcond solution is introduced, with a detailed focus on the benefits and advantages of the company's products. Finally, users can test their skills by carrying out the intervention steps, witnessing firsthand the effectiveness of Sicurcond's techniques in an immersive, realistic virtual environment.
About the design
In these experiences, the user is not just a passive viewer but takes on the role of director. Through an interactive console, they can freely navigate through the various stages of the intervention, personally activating and managing each step of the product application. This freedom of movement allows them to go back to review details or explore specific stages in depth, as well as to skip steps already viewed.
The interface of both experiences is designed not only to tell a story but to actively engage the user, clearly illustrating the consequences of neglected maintenance and the effectiveness of Sicurcond’s solutions. This immersive approach transforms the experience into an interactive journey where the user becomes the protagonist, gaining a deep understanding of Sicurcond's unique service benefits.